Building A New Lego Experience

, Fans of toy brand Lego will be pleased to know that construction of the proposed LEGO House – an experience centre that will show the past, present and future of the LEGO idea — has recently broken ground in Billund, Denmark . . .

Six foundation blocks embodying the toy brand’s values were laid to commemorate construction last month, which is due for completion in 2016. Designed by Danish architecture firm Bjarke Ingels Group (BIG), the centre is a true visualization of the systematic creativity that is at the core of LEGO and is expected to attract over 250,000 devotees annually.

Composed as an arrangement of stacked rectangular volumes reminiscent of the famous plastic bricks, the LEGO House will feature exhibition areas, a café, a public square and a unique LEGO store — offering future visitors hours of active fun while at the same time engaging in an educational and inspirational experience. With an interior floor plan of 12,000 square metres, the house features a giant LEGO-shaped apex at the top of the building which, according to BIG founder Bjarke Ingels, will be seen from Google Earth when lit.

For an animation of the LEGO house and how it all comes together check out BIG’s Vimeo channel.